This is a quick-dirty urgent post. I'll update soon regarding the Tagline / Slogan issue, and more generally about website progress.

But I wanted to show this to as many of you as possible first.

The following One Week Plan of workouts for complete beginners to CrossFit was designed with specific trainees in mind. It may be below or beyond your exact needs in certain respects.

But it's an excellent plan overall --- a lot of good strategy behind it. Please check it out and let me know what you think or if you're interested.

See it here: http://www.valhallacrossfit.com and http://www.vcrossfit.com/200804/one-week-plan/
You may want to print it out; and note the "How To & Details" at the bottom, helpful stuff there.

Yeah, the website hasn't even got the placenta scraped off it yet.

Should I target Valhalla CrossFit at people who are predisposed to embrace the challenge of CrossFit's methodology, who will not be turned off by the predominant vibes of "intense" "hardcore" "extreme"?

Because that's a small, possibly very small, subset of my potential target audience.

Under this tradeoff -- the tradeoff between "fitness for everyone" vs. "fitness for elites" -- lies a complicated issue. Most of you imagine a qualitative gap between the kind of people who get excited by the idea of "training like a Spartan" and... well, everyone else.

CrossFit has been oriented -- by default, and by accident more than by design -- to the fitness elites. But it won't always be so, and it needn't be so. ( Read more... )
I want to see CrossFit successfully transition to reaching everyone. This process will happen, inevitably. I'd like to be one of the people blazing that trail. I'll need to grow into that challenge, however. If we're not trying to be the solution for everyone while emphasizing our superiority as the stuff of monsters... the message is so much clearer.

With this decision I can solve the tagline issue! er... soon. Not today.

VINCENT: Did you just order a five-dollar shake?

MIA: Sure did.

VINCENT: A shake? Milk and ice cream?

MIA: Uh-huh.

VINCENT: It costs five dollars?

MIA: Yep.

VINCENT: You don't put bourbon in it or anything?

WAITOR: Nope.

VINCENT: Just checking.

candid

VINCENT: Can I have a sip of that? I'd like to know what a five-dollar shake tastes like.

MIA: Be my guest. You can use my straw, I don't have kooties.

VINCENT: Yeah, but maybe I do.

MIA: Kooties I can handle.

VINCENT: Goddamn! That's a pretty fuckin' good milk shake.

MIA: Told ya.

VINCENT: I don't know if it's worth five dollars, but it's pretty fuckin' good.